Bianchi USA is the United States division of Bianchi. Located in Hayward, California, they produce bicycles specifically (and only) for the American market, which are built in Taiwan and Italy. In the United States, only the Reparto Corse range are still produced in Italy. Non-Reparto Corse models are not available elsewhere.
Its riders have had numerous Tour de France and Giro d'Italia victories. Several famous riders of different eras have been associated with Bianchi including Fausto Coppi and Felice Gimondi, who still continues his association with the company. Some recent famous riders include Danilo Di Luca, Mario Cipollini, Marco Pantani, Moreno Argentin and Jan Ullrich. Until the 2007 season, Bianchi was a co-sponsor of the UCI ProTour team Liquigas.
Bianchi bicycles are traditionally painted in the highly recognizable "Celeste", (Pronounced che-les-te in Italian, Se-lest in English) a turquoise colour also known as "Bianchi green." There are several contradictory myths concerning the origin of this colour - it is the colour of the Milan sky, it was the colour of the eyes of the former Queen of Italy, for whom Edoardo Bianchi once made a bicycle, it was the serendipitous mixture of surplus military paint.
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